234 | Media

African Content, Global Audience

Content and Platform Partners

Within the context of a consumer focus on youth and BOP segments, we primarily explore opportunities that arise from the convergence of media, entertainment, and technology. Our content partners include Storm 360, Ignite Media, and the African Movie Academy Awards (AMAA), among others.

In East Africa, we have entered into a joint venture with the region's dominant exhibition player, Hub Entertainment, operating about 50% of the region's cinema screens under the Starflix brand in Kenya and the Cineplex brand in Uganda, with further expansions planned in both upcoming and existing Class A malls.

We also recognize that companies and organizations in other critical sectors – healthcare and pharmaceuticals, financial services, grocery and apparel retail – face similar last-mile challenges in delivering products and services to the rising middle class and BOP in urban, peri-urban and rural Africa. Seeking synergies in addressing these underserved market segments, we are building platform-based partnerships with key players across these sectors.

Home | About Us | Projects | Partners | News | Site Map | Contact Us

2009-2012, 234 Media Partners